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#Define podcast with examples how to
#Define podcast with examples pro
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It’s even better if this person can provide a fresh perspective on the story. Think of what might be inspiring to other business owners or consumers.Īnother great way to come at this is to reference something that’s in the news and offer yourself or the person you’re pitching as an expert source on the subject.

Next, think about the hurdles or adversities you overcame. Then a good choice is to unpack the origin story of how your product or company came to be.

The key thing here is the concept of storytelling.įor example, let’s say you do want to talk about your product.

#Define podcast with examples how to

Knowing how to pitch a podcast is about knowing to create a broader narrative and talking points that the podcast’s audience will find interesting and entertaining. Therefore, you don’t want to straight-up pitch your product, like you would a target customer. It’s not the job of a podcast to promote your product. Streaming platforms such as Spotify and iTunes are a good place to start.Įven better are specialist podcast search engines, such as Podchaser and Listen Notes.

#Define podcast with examples pro

Pro tip – Look out for podcasts that frequently mention guest names in their show notes, as opposed to those that rarely, if ever, mention guests. It’ll enable you to build a list of target podcasts, as well as give you an idea of the types of topics that these podcasts discuss, just by looking at the show notes. Referring to our previous example, we would look for podcasts aimed at the PR industry. Do Your Researchīefore you start writing and emailing pitches to podcast hosts, research the podcasts. For instance, we could write a pitch in which the CEO wants to discuss the impact of AI on the PR industry and how this will impact traditional PR agencies. That’s a clear objective, enabling IR’s PR experts to write appropriate pitches and target the right types of podcasts. Let’s say the Chief Marketing Officer wants to build the CEO’s thought leadership credentials within the PR industry. Let’s use Intelligent Relations as an example. This often falls into one or more of the following categories: What are you trying to achieve by getting yourself or others to appear as guests on podcasts? Now that you know the basics of how to pitch a podcast, let’s go into more detail.

Set Realistic Goals – Which podcasts are low hanging fruit and which are aspirational?.

Don’t Write a Sales Pitch – How can I turn my product into a narrative?.

Do Your Research – Who are you going to pitch and why?.

Define Your Objectives – What are you trying to achieve?.

Here are the key elements to keep in mind when deciding how to pitch a podcast: So, knowing how to pitch a podcast is the important next step after deciding that your brand or business would benefit from being on a podcast. Podcast pitching isn’t all that different from other types of media pitching, but there are some nuances. You’ve decide that you want to pitch a podcast.

#Define podcast with examples free

Free PR Consultation How to Pitch a Podcast – The Approach